Creating connected employee experiences helps build better brands
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Creating connected employee experiences helps build better brands

Tuesday, November 29th

5pm CET / 4pm GMT / 11am ET

 

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Overview

We've all witnessed a powerful change in the relationship between work and life. Now, in the midst of an economic downturn, the war for talent keeps raging on and the brands relying on an outdated employee experience playbook risk being left behind.


Tune in to hear speakers from E.ON, Founderland, Siemens, and R/GA share their best practices in employee engagement, and attracting and retaining talent. Speakers will also discuss how important topics like equity, diversity, inclusion, and sustainability, affect employee experiences. A more human future of work is not only good for people, it’s good for business. And the brands that treat employee experiences as parts of a connected ecosystem, rather than siloes, are winning


Guests can attend the event virtually or in-person, where we will serve light drinks and bites.

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Speakers

Axel Löber

Senior Vice President and Head of Global Brand & Marketing, E.ON

Axel Löber heads Global Brand & Marketing at E.ON. He is responsible for corporate branding and oversees the companies’ international marketing, insights and customer experience activities. Prior to joining E.ON in 2019, he was Head of Corporate Branding & Strategic Communication Projects of the global science and technology company Merck and led the company’s transformational rebranding in 2015. Prior to that, he held corporate and financial communication positions at pharmaceutical wholesaler and pharmacy operator Celesio (today McKesson) and strategic communications advisory firm Hering Schuppener.

Deborah Choi

Managing Director, Founderland

Deborah Choi is a 5.5x founder, mother and Nigerian American who’s called Berlin home for the last 6 years. A graduate of the University of Chicago, she launched her first venture in her dorm room, went on to join the BusinessWeek ‘Top 25 under 25’ list, and is in the 'less than 0.5%' of women of colour to be VC-backed in Europe. As a Managing Director of Founderland, Deborah is passionate about seeing women of colour and diverse founders thrive as business owners.

Christoph Knorn

Head of Communications & Engagement,

Global Learning & Growth, Siemens

Christoph Knorn is Head of Communications and Engagement at Global Learning and Growth for Siemens. He has a combined 17 years with Siemens, and in his current role he is responsible for Siemens' digital and cultural transformation. Previously, he was tasked with shaping Siemens' global brand as Global Director of Employer Branding. Christoph has studied Psychology and Arts in Bielefeld and Bremen and holds a diploma in organizational and cognitive Psychology.

Jessica Krier

Creative Director, Brand Design & Consulting, R/GA Berlin

Jessica Krier leads the creative management of Brand Design & Consulting at R/GA Berlin. In her more than 15 years of experience in design, strategy, and brand consulting, she has mastered the ability to refine brand identities and develop new brand touchpoints that enable unprecedented perception. Her work for clients in a wide range of industries, from transportation and engineering to lifestyle and culture has been recognized with numerous international and national awards including Red Dot Best of the Best, ADC, iF, Graphis Design Annual, Design Lions and the German Brand Award.

David Toma (Host)

Managing Director, R/GA Berlin

David Toma is the regional leader of R/GA in the GSA market and member of the global executive team. As managing director R/GA Berlin since 2018, he is responsible for the overall growth in Germany, Switzerland, and Austria driving and shaping the office’s long-term strategic roadmap and vision, developing new business and overseeing the recruitment of the top talent in the region. He brings more than 15 years of international experience in digital transformation, business design, and building technology-enabled business models, as well as a deep understanding of strategy and innovation to this position.

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